Chiropractor convicted in landmark case

A NSW chiropractor has been convicted of false advertising after he claimed to be able to prevent, treat and cure cancer in his advertising.

Dr Hance Limboro was sentenced on Wednesday at the Downing Centre Local Court in Sydney after he pleaded guilty to 13 charges including unlawfully advertising a regulated health service and using testimonials under the National Law.

He was convicted and fined $29,500 by the court and was also ordered to pay AHPRA’s legal costs.

AHPRA CEO Martin Fletcher said Wednesday’s outcome sent an important message to anyone who advertises a regulated health service that the regulator will take action if they break the law.

“Today’s conviction is a landmark ruling,” he says. “Making false claims to treat serious illnesses through unproven methods is both unethical and illegal.”

In her ruling, Magistrate Viney said that while the practitioner personally may not have loaded the advertising onto the website in question, he could not deny responsibility.

This is an important lesson for others who are advertising regulated health services, she said.

Chiropractic Board of Australia chair Dr Wayne Minter AM says the board welcomed the decision.